INFORMATION SEEKING BEHAVIOUR LECTURE SUMMARY

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SHIFT FROM INFORMATION SYSTEMS TO USERS

The study of information behaviour has evolved significantly over time with emphasis shifting from information systems to users and their information needs. Older literature was primarily concerned with the artefacts and avenues of information such as books, journals, newspapers, radio, television, schools and libraries understanding how these sources were structured, accessed and utilised. As a result, users themselves (their needs, experiences and challenges) were overlooked.

However, during the late 1970’s, there was a notable shift from information systems to users. Researchers began to recognise that understanding how people search for, use and evaluate information is central to designing effective information services. This user centred approach placed importance on user’s preferences focusing on not merely providing information but on ensuring that the information met the specific needs of users. This shift influenced how libraries and information centres began developing services that were valuable to their users.

In studying information behaviours, researchers also differentiate between task oriented (focus on user task) and non-task-oriented studies (focus on behaviour of users). Additionally, disciplinary perspectives influence how information behaviour is studied. For example, librarians normally focus on understanding users (their needs, preferences and barriers to access) so that services can be tailored accordingly. In contrast, Information and Communication Technology (ICT) professionals may focus on the design and efficiency of systems that support user interaction with information (D-SPACE, KOHA, OPAC, Library Solution). Both perspectives are important in building effective information environments.

MYTHS ABOUT INFORMATION SEEKING BEHAVIOUR

Many myths exist about information seeking behaviour such as the beliefs that only objective information is valuable, more information is always better, there is relevant information for every need and that information can only be acquired through formal sources. In reality, information can be accessed through both formal and informal channels and having information is not the same as being informed.

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